Using an array of invisible textures to maintain shape and reinvigorate your locks, the Pouf! collection recreates that effortless, just-washed hair look without overloading hair with product and, instead, leaving a fresh citrus scent wherever you go. Vegan and cruelty free.

Ultimate Texture: Volumising Powder
Sprinkle and massage your way to an amazing tousled and undone texture! The Powder Pouf Volumising Powder gives an ultimate, immediate lift to bring your hair to life. Put the OOMF in any look with a quick volume injection!

Get Shine & Movement With Volumising Shampoo
Enjoy the miracle results of Pouf! Magic. The lightweight shampoo and conditioner combination adds shine and movement to choppy layers and cropped hairstyles, giving you volume that will WOW. Perfect for daily use, the dazzling shampoo and conditioner will become part of your everyday haircare routine. Add smooth and shine now!

Create Hair Texture With Piecey Paste
Get a piecey, undone texture that will impress with the Umberto Giannini Piecey Paste. This small package packs a punch for catwalk style that will stand out! Work sparingly through mid lengths and the ends of your finished style for a statement look!

Mess Up (In The Best Way): Defining Texturising Spray
Get sassy movement and statement texture on cuts and choppy layers with the Mess Up Dry Texturising Spray.The humidity-resistant vegan dry spray builds volume and adds a sultry texture to any style - and even better, it’s completely invisible! Give limp hair a much-needed boost of substance and definition.

Double The Texture: Pouf Duo
Double the volume, double the texture! Our Pouf! Duo gives you two essentials: Piecey Paste and Powder Pouf. Sprinkle, massage and style your way to a tousled, volume-filled style with these two handbag must-haves!

100% Vegan & Cruelty Free Volumising Haircare
Our Pouf volumising range is proudly 100% Vegan and Cruelty Free. At Umberto Giannini, it’s our belief that we don’t need to harm animals for a squirt of shampoo or a spritz of hairspray. It doesn’t cost any more to care about the treatment of animals - and to show you care by only buying vegan and cruelty free products, we think this makes you as beautiful inside as out! Enjoy volumising beauty today, completely guilt-free. Find out more about why we choose to be a 100% vegan brand, here.