Go SMOOTH for a flawless, frizz-free, salon finish. Perfect for the daily blow dry, built-in moisturisers tame, smooth and add shine for a silky smooth finish with a natural movement. Vegan and cruelty free.

Flawless Hair Smoothing Treatments

Get straight and silky perfection with our flawless hair smooth treatments - guaranteed to produce catwalk looks every. single. time. Prep your hair with our top-up smoothing treatments that make your hair supple, flexible and manageable. With an intense drench of moisture, our treatments will bring your ‘A’ hair game!

The Best Hair Straightening ShampooFor Silky Smooth Seduction

Get sleek, sexy hair that will stand out with our Smooth Wash moisturising shampoo. Work into your daily regime with every wash and turn even the most unmanageable hair into a tamed sleek masterpiece. The Vitamin B5 in our formula helps hair retain moisture, giving a hydrated shine that will catch anyone’s eye!

Banish Bad Hair Days With Powerful Frizz Control

Fight the frizz and banish bad hair days with our powerful taming products! Try our Milk Frizz Control, a miracle styling milk that is fully loaded for flattening out the frizz of thick, unruly and dry hair! Take control back now in just a few minutes of applying, combing and drying your way to out of this world results.

Cruelty-Free Vegan Hair Smoothing Products

We believe that beauty, style and empowerment should not come at a cost to others. That’s why Umberto Giannini are proud to offer a completely 100% cruelty-free vegan hair care range. Our Smooth collection is the perfect example of how we’ve dedicated our efforts to sourcing planet-friendly ingredients that are not animal-derived or tested - and that still deliver a high quality performance that does exactly what it says on the bottle. See more about why we chose to become an entirely Vegan brand, here.

Smooth Hair
- No Matter The Humidity

Keep your hair sleek and shiny in even the most frizz-curling damp weather! Our Weather Proof Finish is a powerful spray that protects your hair from temperamental weather, giving you the confidence to strut your stuff in all the elements! Trust in our bottle to smooth, hold and add shine for every occasion.

Shower Fresh: Straight From The Bottle

Our award-winning Shower In A Bottle is a secret you’ll be desperate to tell the rest of the girls about! Turn your style around in seconds with a few squirts of this water-less foam formulation that will remove grime, add shine and pump up the volume on tired, flat hair. Perfect for a freshly-washed appearance when you’re in need!

Superpower Your Smooth With Straightening Balm

Get the added smooth support of straightening irons - and protect your hair whilst doing so! Our Iron Out Heat Activated Straightening Balm is the perfect partner for your straightening routine, guaranteeing amazing results every time. Mix it up - you can use it with any heat styling tools to superpower them, so why not try it with tongs for super shiny smooth barrel curls that last all night!