
curls. we get them.
They’re your secret weapon one day, and completely demanding the next. Some days all you can do is throw them in a bun, and other days your curls are stealing the spotlight in every photo. We’ve been creating iconic products to care for all your curls, quirks confidence for over two decades. You could even say UG is the OG of curly.

Back in the 90s, fashion was big, and blow-dried hairstyles were even bigger. But UK hairdresser of the year Umberto Giannini wanted to do things differently. He championed the natural look, and alongside his partner Claire, they set out to create a new range of haircare products. Products that would work with and maximise curly hair's natural movement.

In that time, we’ve created hundreds of incredible products to give the world’s curls exactly what they need to be at their very best. Premium, curl-loving ingredients, mindfully made for every curl type - from the tightest coils to the waviest of waves.
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We want you to love doing your hair, so we bring you the ideas and the products tat make your hair better (even on bad hair days). Because when it comes to curls, no one gets it like we do. So, from Claire and our curl-loving team:










































