Hair Stories

Catch up with the Umberto Giannini blog – styled full of the very BEST insider tips & tricks currently trending (plus loads of hair inspo!)

Please note: due to postage restrictions, we are unable to ship aerosols to the US.

July 1st, 2019

How To Use Purple Shampoo

Purple shampoo is a blonde must-have! A miracle colour-care necessity that will keep your blonde looking gorgeous between colours. We’ve gathered some of your top questions about Purple Shampoo, how the cruelty-free formula works to instantly banish brassy tones and how you can use it to get GORGEOUS golden locks that will WOW the crowd!

“So, What Is Purple Shampoo?”

Purple shampoo is a violet-pigmented shampoo that works to instantly tone yellow hues and banish brassiness in blonde hair! For Umberto Giannini our miracle purple is the Flowerology Violet + Chamomile Flower Vegan Blonde Shampoo - a 97% natural, 75% organic way to protect your colour.

“Sounds Great - But How Does Purple Shampoo Work?”

The purple hues in the formula colour-correct the warm blonde tones in your hair, hiding brassy tones and keep your blonde looking bright and vibrant! Because the colour purple is an active ingredient it’s vital that your shampoo uses a bright tone of purple - which is exactly what our Flowerology Violet + Chamomile Shampoo offers!

“When Should I Use Purple Shampoo?”

Blonde hair is particularly prone to becoming discoloured, meaning you can quickly lose the bright vibes that made you LOVE your colour. Flowerology’s purple shampoo keeps that protected - meaning you can fall in love with your colour over and over again.

“How Do I Apply Purple Shampoo?”

With Flowerology you can get salon results straight from the bottle - simply apply a generous helping, massage into hair and scalp and rinse thoroughly! Use 2 or 3 times a week or as needed to refresh and tone your colour. For the best results, you can follow with the Violet + Chamomile Flower Blonde Colour Conditioner.

“How Long Should I Leave Purple Shampoo In? I Want The Perfect Tone!"

Use your violet shampoo exactly like you would normally! That’s the beauty of our colour-care range - you get salon-professional results, without having to change your regime. Simply massage into your hair and scalp and then rinse thoroughly straight after. Leave it to the chamomile flower and lavender oil extracts to work their magic!

Get Your Purple Shampoo & Colour Protect Today

Fall in love with your colour with Flowerology’s colour-care range, made with powerful botanical ingredients. 97% natural care for coloured and naturally coloured hair - free from parabens, sulphates, silicones, mineral oil, petrochemical and gluten - and of course 100% vegan! Shop the range here today.

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