UK
USPower Up Your Curl Routine: Unlock the Benefits of the Strong Curls Range
Every curl has a story, and breakage, dryness, or tangles can be a challenge.
That’s where the new STRONG CURLS range comes in - a nature-infused and ingredient-led collection that gives your curls the strength, shine and resilience they deserve.
Let’s break down how these powerful ingredients transform your curls at every step.
The Secret to Strong, Bouncy Curls: Key Ingredients
What sets STRONG CURLS apart?
It’s all about the targeted benefits of natural, powerhouse ingredients. Whether you’re tackling dryness, breakage or tangles, here’s how these ingredients work their magic:
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Biotin: Also known as vitamin B7, biotin is famous for strengthening hair from within. It fortifies weak strands, reduces breakage and promotes healthy hair growth, giving you thicker, stronger curls over time.
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Rosemary Oil: Known for its ability to stimulate blood flow to the scalp, rosemary oil supports healthy hair follicles, encouraging stronger, faster hair growth. It also helps minimise breakage by fortifying the hair shaft.
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Castor Oil: Packed with essential fatty acids, castor oil locks in moisture, deeply hydrates dry strands and prevents breakage. Its ability to boost scalp health ensures a foundation for healthy, shiny curls.
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Jojoba Oil: Mimicking the scalp’s natural sebum, jojoba oil is perfect for reducing frizz, taming tangles and hydrating curls without weighing them down.
The Strong Curls Range: Product Breakdown
The entire Strong Curls range contains Biotin & Rosemary Oil, with each product featuring additional ingredients for the perfect formulation
1. Strong Curls Shampoo (shop here)
Why it’s essential: Cleansing your curls without stripping them of moisture is crucial. This sulphate-free shampoo gently removes build-up while nurturing every strand.
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Biotin: Stimulates hair growth and prevents thinning.
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Rosemary Oil: Boosts circulation in the scalp, nourishing roots for healthier growth.
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Castor Oil: Deeply hydrates while locking in moisture, leaving your curls soft and bouncy.
2. Strong Curls Conditioner (shop here)
Why it’s essential: Hydration and detangling are key for healthy curls, this silicone-free conditioner is designed to repair and protect. You don’t want to cause more breakage during wash day.
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Jojoba Oil: Smooths tangles and locks in hydration to reduce breakage.
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Castor Oil: Enhances shine and softens strands, leaving curls manageable and nourished.
3. Moisture Milk Leave-In Conditioner (shop here)
Why it’s essential: This lightweight leave-in is perfect for fighting frizz and restoring moisture throughout the day. Perfect for Type 2 & 3 curls.
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Shea Butter: Hydrates, softens and protects hair while reducing frizz and improving elasticity for stronger, healthier strands.
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Coconut Butter: Moisturises, reduces protein loss, prevents breakage and enhances shine, leaving hair soft and manageable.
4. Curling Butter (shop here)
Why it’s essential: Styling is easier when your curls are deeply nourished and protected. This rich, silicone-free butter does just that. Perfect for curls looking for extra hydration, Type 3 & 4.
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Castor Oil: Locks in moisture to keep curls hydrated all day long.
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Shea Butter: Hydrates, softens and protects hair while reducing frizz and improving elasticity for stronger, healthier strands.
5. Boost Mousse (shop here)
Why it’s essential: Get defined curls with a touchable, non-sticky hold while nourishing strands. Medium hold.
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Castor Oil: Locks in moisture to keep curls hydrated all day long.
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Rice Water: rich in amino acids, vitamins and minerals that strengthen hair, improve elasticity, reduce breakage and promote shine and smoothness.
6. Slick Gel (shop here)
Why it’s essential: All-day smooth finish without flaking, defines edges and creates an endless amount of polished slick-back styles. A smooth, defined look with the added benefits of promoting growth and strength.
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Biotin: Nourishes the hairline and strengthens edges for long-term growth.
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Castor Oil: Hydrates while locking styles in place, avoiding stiffness or flaking.
Why Ingredients Matter for Curly Hair
Curly hair’s unique structure makes it prone to breakage, dryness and damage.
The natural twists and bends mean that moisture and nutrients struggle to travel from root to tip, leaving hair fragile. The STRONG CURLS range solves this by blending nourishing, strengthening ingredients into every step of your routine, ensuring hydration, protection and growth at the core of your haircare.
More Than Haircare—It’s Confidence in a Bottle
At Umberto Giannini, we know that curls are more than just a hairstyle—they’re a way of life.
The STRONG CURLS range isn’t just about products; it’s about empowering you to embrace your natural beauty with confidence. With ingredient-led formulations inspired by nature, this range is your ultimate ally for achieving healthier, stronger and more resilient curls.