They’re your secret weapon one day, and completely demanding the next. Some days all you can do is throw them in a bun, and other days your curls are stealing the spotlight in every photo. We’ve been creating iconic products to care for all your curls, quirks confidence for over two decades. You could even say UG is the OG of curly. 

In that time, we’ve created hundreds of incredible products to give the world’s curls exactly what they need to be at their very best. Premium, curl-loving ingredients, mindfully made for every curl type - from the tightest coils to the waviest of waves.